Awareness is power. Awareness plus implementation is a power plant!
Even before grasping that I had a gift for creative problem solving, I intuitively knew awareness and particularly self-awareness to be one of the most important keys to a powerful business. You cannot solve a problem aren’t first aware of.
Have you ever heard the old saying, “It’s like boiling a frog”? I love that old saying, it keeps coming up in a variety of ways and everyone gets it! Here’s how it goes; Take a frog and put him in a pot of water. Put the pot of water on the stove and slowly turn the heat up in steady increments until the water is boiling. You guessed it! The frog does not bother getting out. It gets used to its circumstances until finally it’s too late. That frog was not very aware of what was changing in its environment.
Business can be like that. We get to a certain level of comfort and then coast along, while our environment changes, and because we are so close to it, we lose our sense of awareness often until it is too late. Too late might show up as: losing and important client or team member, erosion of your brand identity, or running out of cash flow. Most of these things over time will kill your business.
Here are 4 tips on how to be more aware and power up your business:
- Keep your mind open to the opinions of others – especially when they conflict with your own. Don’t abandon your position, but seek to understand theirs.
- Keep your eye on what’s changing in your marketplace. Resist the urge to defend what you are doing. Instead challenge it regularly.
- Ask your people for feedback regularly or use a 360 degree feedback system and really take it to heart.
- Align yourself with someone who understands you and your business and will be honest with you especially when it’s tough. Like a business coach.
Don’t forget to act on the ideas. The trick is to treat this like a wellness program that you never stop doing.
Clint Best is a business coach and the founder of Kaizen Business Development in Kelowna, BC and is a certified values blueprint partner. Clint has been guiding forward thinking business owners through change and growth since 2002.