The Ultimate Sales Machine by Chet Holmes
This book is a masterpiece of insights, wisdom, and step-by-step instruction on how to build the Ultimate Machine. A machine implies a level of precision, and that’s exactly what you’ll take away from this book: How to turn your company into a precision-like sales machine. In most companies, the majority of the sales process is not well defined: In The Ultimate Sales Machine fourteen strategic objectives you should have for every sales interaction are laid out. Most companies have two or three strategic objectives that are met in a sales interaction, and those two or three are not even well defined. They are haphazard and left too much to chance.
Becoming a master is not about doing 4000 things, it’s about doing 12 things 4000 times. Twelve skill areas are laid out by Holmes that make you a master, explained with great examples and practical stories. The end result of this book is that you will get a lifelong blueprint to absolutely mastering the art of how to market, manage, and sell like a machine. And in the end, no company will be able to stand against you. That is the ultimate promise of The Ultimate Sales Machine.