It really bothers me when I see business owners who are working so hard, and sacrificing so much, and yet not making a decent return on their investment. Some clarity and discipline can go a long way to fixing that.
In the early days when I was learning the ropes and not making the money I needed to in my business I began to examine my ideal client profile, and found in some cases there were significant gaps. Some were not really open to changing their perspective, some were clinging to the past and weren’t committed to keeping an open mind, and still others were not willing to making quick decisions and learning from their mistakes.
Working with clients who aren’t a good fit makes growing your business hard work.
It was then, after much frustration and wasted energy that I set up my pre-qualification criteria and began to re direct those that didn’t meet them. I’m happy to share them with you in the hopes that you won’t have to go through what I had to go through to learn them.
In order to work with me a prospect has to:
- Have a problem I can solve.
- Be happy to pay me what I’m worth.
- Be empowered to make that decision.
- Be someone I want to work with.
- Have a powerful reason to do something about their problem right now.
Otherwise we’re either not a good fit, or we simply aren’t ready for each other yet.
Looking to improve the client pre-qualification process for your business? Let’s have a conversation (and yes, that means you can see my pre-qualification process in action)!
Clint Best is a business coach and the founder of Kaizen Business Coaching in Kelowna, BC. Clint has been guiding forward thinking business owners through change and growth since 2002.